I'm Maimoona,

I'm Maimoona,

With 10+ years of experience, I specialize in creating user-centric solutions across industries such as airlines, travel and banking.

With 10+ years of experience, I specialize in creating user-centric solutions across industries such as airlines, travel and banking.

With 10+ years of experience, I specialize in creating user-centric solutions across industries such as airlines, travel and banking.

With 10+ years of experience, I specialize in creating user-centric solutions across industries such as airlines, travel and banking.

a product designer

a product designer

a product designer

who designs transformative experiences

About

About

Hi, I'm Maimoona Zafir, a product designer based in Delhi. I believe in crafting digital experiences that are not only intuitive but also impactful, sparking joy and building trust with every interaction.

My values


💛 Empathy at the core

Great design starts with understanding people-their motivations, frustrations and desires. I believe that building experiences which truly resonate with users begins by listening to their stories and solving for their needs.


🔄 Always learning, always growing

Design is never static. I embrace curiosity to stay ahead of industry trends, learn from every iteration and continually refine my craft. Growth happens not only through success, but also through challenges and failures.


🚀 Designing for tomorrow

To me, future-ready design means creating solutions that adapt and scale effortlessly. By anticipating the needs of tomorrow, I aim to craft designs that are innovative, durable and forward-thinking.

Hi, I'm Maimoona Zafir, a product designer based in Delhi. I believe in crafting digital experiences that are not only intuitive but also impactful, sparking joy and building trust with every interaction.


My values


💛 Empathy at the core

Great design starts with understanding people-their motivations, frustrations and desires. I believe that building experiences which truly resonate with users begins by listening to their stories and solving for their needs.


🔄 Always learning, always growing

Design is never static. I embrace curiosity to stay ahead of industry trends, learn from every iteration and continually refine my craft. Growth happens not only through success, but also through challenges and failures.


🚀 Designing for tomorrow

To me, future-ready design means creating solutions that adapt and scale effortlessly. By anticipating the needs of tomorrow, I aim to craft designs that are innovative, durable and forward-thinking.

Experience

Experience

I've worked with both product companies and consultancies, and enjoy collaborating with clients who appreciate the importance of good design.

I've worked with both product companies and consultancies, and enjoy collaborating with clients who appreciate the importance of good design.

Accenture

Interaction Design Manager

2022 – Now

Accenture

Interaction Design Manager

2022 – Now

Accenture

Interaction Design Manager

2022 – Now

Bank of America

UX Design Assistant Manager

2019 – 2022

Bank of America

UX Design Assistant Manager

2019 – 2022

Bank of America

UX Design Assistant Manager

2019 – 2022

Yatra.com

Design and Content Manager

2016-2019

Yatra.com

Design and Content Manager

2016-2019

Yatra.com

Design and Content Manager

2016 - 2019

Quattro

Web Designer

2015 – 2016

Quattro

Web Designer

2015 – 2016

Quattro

Web Designer

2015 – 2016

What it's like to create with me

What it's like to create with me

“Maimoona is one who uses an enthusiastic work ethic to consistently and effectively improve her skill set that benefits the clients and organizations she serves. She is able to work in a timely manner while still paying attention to detail, as well as the desires of her clients. She has an incredible natural talent that results in faster production while still maintaining high quality in projects.

Maimoona has demonstrated high behavioural competencies and knowledge skills. Working on the 180M deal, she took the lead, showed commitment and worked hard, committed with an eye to the design qualities and business requirements and constantly advocating for the user needs.”

“Maimoona is one who uses an enthusiastic work ethic to consistently and effectively improve her skill set that benefits the clients and organizations she serves. She is able to work in a timely manner while still paying attention to detail, as well as the desires of her clients. She has an incredible natural talent that results in faster production while still maintaining high quality in projects.

Maimoona has demonstrated high behavioural competencies and knowledge skills. Working on the 180M deal, she took the lead, showed commitment and worked hard, committed with an eye to the design qualities and business requirements and constantly advocating for the user needs.”

Stepan G

Stepan G

Design Director (Air Vista project)

“Maimoona has been a vital part of the Air Vista account for nearly two and a half years, during which time I've witnessed remarkable growth in her abilities as a senior UX designer. Her dedication to thoroughly exploring various questions, critically evaluating flows, and understanding intricate business processes has significantly elevated her skill set.


She has worked on many projects for the app; however, one of her most notable contributions was on the loyalty project, a major change request that included multiple initiatives such as the dashboard redesign, the family program, and milestone moments. She received immense praise from the client for her work, which required her to navigate uncertain circumstances and ambiguous scopes. Her success was driven by her ability to question and challenge the requirements provided by the product team. Equally impressive as her professional achievements is Maimoona's supportive nature. She consistently brings a positive and empathetic attitude to her work, making her a pleasure to collaborate with.”

“Maimoona has been a vital part of the Air Vista account for nearly two and a half years, during which time I've witnessed remarkable growth in her abilities as a senior UX designer. Her dedication to thoroughly exploring various questions, critically evaluating flows, and understanding intricate business processes has significantly elevated her skill set.


She has worked on many projects for the app; however, one of her most notable contributions was on the loyalty project, a major change request that included multiple initiatives such as the dashboard redesign, the family program, and milestone moments. She received immense praise from the client for her work, which required her to navigate uncertain circumstances and ambiguous scopes. Her success was driven by her ability to question and challenge the requirements provided by the product team. Equally impressive as her professional achievements is Maimoona's supportive nature. She consistently brings a positive and empathetic attitude to her work, making her a pleasure to collaborate with.”

Meg H

Meg H

Product Design Lead (Air Vista project)